Starbucks, Amazon & Google

International Tax Review is part of Legal Benchmarking Limited, 1-2 Paris Garden, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Starbucks, Amazon & Google

Multinational corporations

Starbucks, Amazon & Google

While this entry does not comprise one, or even a group, of individuals, it does represent perhaps the biggest influence in international corporate tax in the past year.

The corporate tax affairs of these three US-based companies were initially placed under the spotlight by the UK government, which initiated a global and public debate about how large multinational companies organise their tax affairs - in particular those relating to their intangible assets - in terms of the profit they book in certain jurisdictions.

This strengthened support for the OECD project on base erosion and profit shifting (BEPS).

It is these three companies that have become synonymous with the public debate on tax avoidance over the past year, though Amazon and Google have been highlighted a number of times before for suspect tax arrangements, where certain jurisdictions do not feel they are getting their fair share of the companies’ profits, and the debate usually centres on the companies’ use of intangible assets.

The BEPS project and the OECD’s project on the transfer pricing aspects of intangibles will hopefully make the treatment of intangible assets easier for taxpayers and authorities to negotiate.

A recent development includes the EU’s move to amend corporate tax legislation across the bloc and introduce an anti-abuse clause, aimed to stop the kinds of structures used by companies such as Starbucks, Amazon and Google, which are seen as aggressive by shifting money away from countries where they book high profits.

The Global Tax 50 2013

« Previous

Parthasarathi Shome

View the complete list

Next »

Algirdas Semeta

more across site & shared bottom lb ros

More from across our site

The flagship 2025 tax legislation has sprawling implications for multinationals, including changes to GILTI and foreign-derived intangible income. Barry Herzog of HSF Kramer assesses the impact
Hani Ashkar, after more than 12 years leading PwC in the region, is set to be replaced by Laura Hinton
With the three-year anniversary of the PwC tax scandal approaching, it’s time to take stock of how tax agent regulation looks today
Rolling out the global minimum tax has increased complexity, according to Baker McKenzie; in other news, Donald Trump has announced a 25% tariff on countries doing business with Iran
Among those joining EY is PwC’s former international tax and transfer pricing head
The UK firm made the appointments as it seeks to recruit 160 new partners over the next two years
The network’s tax service line grew more than those for audit and assurance, advisory and legal services over the same period
The deal is a ‘real win’ for US-based multinationals and its announcement is a welcome relief, experts have told ITR
Tom Goldstein, who is now a blogger, is being represented by US law firm Munger, Tolles & Olson
In looking at the impact of taxation, money won't always be all there is to it
Gift this article