Starbucks, Amazon & Google

International Tax Review is part of Legal Benchmarking Limited, 1-2 Paris Garden, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Starbucks, Amazon & Google

Multinational corporations

Starbucks, Amazon & Google

While this entry does not comprise one, or even a group, of individuals, it does represent perhaps the biggest influence in international corporate tax in the past year.

The corporate tax affairs of these three US-based companies were initially placed under the spotlight by the UK government, which initiated a global and public debate about how large multinational companies organise their tax affairs - in particular those relating to their intangible assets - in terms of the profit they book in certain jurisdictions.

This strengthened support for the OECD project on base erosion and profit shifting (BEPS).

It is these three companies that have become synonymous with the public debate on tax avoidance over the past year, though Amazon and Google have been highlighted a number of times before for suspect tax arrangements, where certain jurisdictions do not feel they are getting their fair share of the companies’ profits, and the debate usually centres on the companies’ use of intangible assets.

The BEPS project and the OECD’s project on the transfer pricing aspects of intangibles will hopefully make the treatment of intangible assets easier for taxpayers and authorities to negotiate.

A recent development includes the EU’s move to amend corporate tax legislation across the bloc and introduce an anti-abuse clause, aimed to stop the kinds of structures used by companies such as Starbucks, Amazon and Google, which are seen as aggressive by shifting money away from countries where they book high profits.

The Global Tax 50 2013

« Previous

Parthasarathi Shome

View the complete list

Next »

Algirdas Semeta

more across site & shared bottom lb ros

More from across our site

The controversial deal will allow US-parented groups to be carved out from key aspects of pillar two
Awards
ITR invites tax firms, in-house teams, and tax professionals to make submissions for the 2027 World Tax rankings and the 2026 ITR Tax Awards globally
Pillar two was ‘weakened’ when it altered from a multinational convention agreement to simply national domestic law, Federico Bertocchi also argued
Imposing the tax on virtual assets is a measure that appears to have no legal, economic or statistical basis, one expert told ITR
The EU has seemingly capitulated to the US’s ‘side-by-side’ demands. This may be a win for the US, but the uncertainty has only just begun for pillar two
The £7.4m buyout marks MHA’s latest acquisition since listing on the London Stock Exchange earlier this year
ITR’s most prolific stories of the year charted public pillar two spats, the continued fallout from the PwC Australia tax leaks scandal, and a headline tax fraud trial
The climbdowns pave the way for a side-by-side deal to be concluded this week, as per the US Treasury secretary’s expectation; in other news, Taft added a 10-partner tax team
A vote to be held in 2026 could create Hogan Lovells Cadwalader, a $3.6bn giant with 3,100 lawyers across the Americas, EMEA and Asia Pacific
Foreign companies operating in Libya face source-based taxation even without a local presence. Multinationals must understand compliance obligations, withholding risks, and treaty relief to avoid costly surprises
Gift this article