Will Morris

International Tax Review is part of Legal Benchmarking Limited, 1-2 Paris Garden, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement


Will Morris

Global tax policy adviser, GE

Will Morris

This is the second year that Will Morris has appeared in the Top 50. As well as being the global tax policy adviser for GE he is also the chairman of tax and fiscal policy committee of the OECD’s business advisory arm, BIAC. In addition to these roles, Morris chairs the CBI (Confederation of British Industry) tax committee, the Am Cham EU Tax Task Force and the European Tax Policy Forum.

Needless to say, Morris’s influence in tax policy, from an industry perspective, is extensive.

He represented a strong business perspective in the recent public transfer pricing meetings at the OECD in Paris, his overriding message being that taxation should raise revenue in ways that are not harmful to growth and investment.

“In the end, we all share a common interest - all of the stakeholders here - and that is in more sustainable cross-border trade and investment which creates more wealth, more growth and more jobs. We may disagree on aspects of taxation; we may even disagree on the appropriate level of taxation. But I think we all agree that the tax system should raise revenue in the ways that are least harmful to growth.”

Morris is also involved in the BEPS debate and has issued a number of announcements, alongside Pascal Saint-Amans.

“The OECD is committed to reaching out to as wide a group of countries as possible, not just the "rich world club". There must be a solution which has widespread international backing.

“BIAC completely supports this effort. Business does believe that tax is a question of law; not morality. But it also recognises that the public must have confidence that business' interpretation of the tax law is reasonable and proportionate. Business agrees that in a globalised world it should be transparent with governments, and that governments should be transparent with each other through exchange of information. And, business agrees that it is legitimate - even necessary - to ask whether the substance of transactions and their taxation have diverged in certain cases.

“So, all aspects of the current system should be examined and if rules need changing - as some may well do - then the rules should be changed.”

The Global Tax 50 2013

« Previous

Oscar Molina

View the complete list

Next »

Richard Murphy

more across site & shared bottom lb ros

More from across our site

The firm demonstrated its sweet spot of litigation with an international twist with the recent win for the Danish tax authority…but it’s not a tax case
The recently formed firm has taken a break from hiring EY talent to expand its transactional tax and tax technology capabilities
The AI platform, founded last year by two school friends, is partnering with challenger firms like Unity Advisory and A&M Tax to launch its own assault on the AI tax market
Not only has Aurtus received recognition from ITR in the past, but its founder was both a partner at KPMG and co-founder of Dhruva Advisors
Clients care more about considered counsel than rapid media-friendly soundbites, says Matthew Gilleard, associate director at Infinite
It was also a memorable night for Galicia, KPMG, Skadden and Pinheiro Neto, all of which scooped major awards at a gala ceremony in New York
The former Deloitte UK CEO earned a 45% raise in a year when 1,000 staff reportedly lost their jobs – and the pay gap is only getting bigger
In a seminal development for big law, the 95-year-old firm is set to cease operations after a series of high-profile partner departures
UK Chancellor John Healey extended a VAT cut, suspended tariffs, increased a bank surcharge and vowed to increase funding for HMRC
Kristine Riisberg warned that TP decisions can determine top-up tax exposure under pillar two, while global consensus over the rules remains unsettled
Gift this article